Let’s face it—AI is evolving so fast that it’s easy to feel overwhelmed by the endless options popping up in our newsfeeds, articles and social media every day.
I’ve received many questions about the use of AI in businesses, however, the real question isn’t just, “Should I adopt AI?” It’s, “How do I figure out which tools are actually worth my time?”
We’re fortunate to have many options at hand – and this will continue as the industry grows, new case studies and research improve new uses for AI in every aspect of our lives and businesses.
How do you transition from being an observer to an avid AI user, choosing what works for you, that truly will add value to help you with what you need to achieve?
Too Many Tools, Not Enough Clarity
AI tools can automate those tedious, time-consuming tasks, save hours of effort, and make your team more productive. But with so many options out there, the temptation to grab a dozen tools just because they seem helpful can backfire.
Here’s the secret: it’s not about having more tools—it’s about choosing the right ones.
To do that, start with three simple steps:
Pinpoint your biggest time wasters. What tasks are draining your time without adding much value? That’s where AI can step in.
Ask yourself, “Will this tool really move the needle?” Look for solutions that can directly improve key business metrics like revenue growth or customer satisfaction.
Start small and test for efficiency. Don’t dive in headfirst. Pick one or two tools, see how they perform, and tweak as you go.
AI Is Becoming Essential—Not Just a ‘Nice to Have’
Let’s get real. AI is no longer a shiny, optional add-on. It’s becoming a must-have for businesses that want to stay competitive. The companies that embrace AI now will set the bar for the future.
But here’s where many leaders get stuck: they try to make one tool, like ChatGPT, do everything. If it works for you, great! But there’s a world of other tools out there, each designed to solve different problems and make your work life a whole lot easier.
A Few AI Gems Worth Exploring
Here’s a list of tools I’ve come across that can transform how you work:
Fireflies: Transcribe, summarize, and highlight action items from your meetings effortlessly—streamlining follow-ups and team productivity.
Beehiiv: Manage your entire newsletter process—from writing to analytics—all in one place.
Bardeen: Save hours with AI-powered workflow automation.
Blackbox: A must-have for programmers to write and debug code faster.
Chatsimple: Build AI chatbots to enhance your customer service.
Ossa AI: Quickly create videos from scripts—perfect for marketing campaigns.
Superhuman: Streamline your email management for maximum productivity.
Gamma: Generate persuasive presentations in minutes.
Taplio: The go-to tool for growing your LinkedIn presence.
Sora: My personal favourite—create stunning videos from text, images, or other videos.
Google AI Studio: A powerful tool that lets you share your screen with AI, analyze what it sees, and discuss in real-time. With the right prompts, it can even improve lead conversion on landing pages or websites.
The Hardest Part? Embracing Change
In my experience working with mature, medium-sized Tech and Fintech businesses needing a turnaround, one challenge stands out: resistance to change. Many organizations get stuck in their ways, leading to stagnation. Teams often work in silos, rely on fragmented data, and struggle with disconnected systems. To make matters worse, repetitive manual tasks consume valuable time and inflate costs.
This stagnation doesn’t just slow growth—it creates a cycle of inefficiency.
Adopting AI isn’t just about technology; it’s about transforming your mindset. Leaders must cultivate a culture of innovation, empowering teams to break free from mundane tasks and refocus on strategic priorities. When you shift your approach, you unlock the full potential of AI and position your business for sustainable growth.
At Brookes Spencer, we specialize in guiding businesses through operational and technological transformations to unlock their full potential. Whether navigating the world of AI tools or optimizing workflows for scalable growth, we’re here to help you take the next step. Let’s redefine productivity together.
Contact us today for a free consultation.
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