Global Operations &
Revenue Growth Services

Witness a 10% to 20% increase in sales productivity*

See 36% more revenue growth*

See a 15% to 20% increase in customer satisfaction*

Learn More

We Are Brookes Spencer

At Brookes Spencer, we're not just C-Suite Strategic Advisors and Consultants for B2B SaaS Companies; we're growth architects. Partnering with Tech Executives, VC and PE firms, we understand the importance of amplifying your investment. Registered in Singapore, with no limits to serving you globally.

In an industry that constantly evolves and customer demands continue to increase, having complete business performance visibility often feels like a black box. Our strategic approach through a Revenue Operations Framework brings clarity, driving sales and operational excellence and enabling data-driven decision-making. Regain control, transparency, and the ability to proactively manage risks as you grow through a unified organization.

With over 20+ years of experience in the Fintech/Tech/SaaS industries, we provide specialized Fractional Sales and Operational Leadership expertise that has traditionally been considered too expensive for startups and scaleups. However, at Brookes Spencer, we believe in breaking down barriers.

Now, emerging businesses can access expert Advisory and Consulting services, unlocking the strategic support you need to thrive and grow, and have flexibility without the typical cost constraints.

The Business of Tomorrow.

Be future-proof and future-ready

Services

As Fractional Executives and Professional Services Experts, we help businesses embrace transformation, unlock new opportunities, and achieve operational excellence with sustainable growth. Whether you’re looking to revitalize your business, drive growth and profits, scale up, or expand internationally, we’re here to help you execute your bold vision.

Drive Revenue Growth

Develop and execute a winning Go-to-Market (GTM) strategy while aligning revenue-generating teams to drive sustainable sales and revenue growth.

Hunt Revenue Leakage

Identify and eliminate revenue leakage by optimizing data, CRM systems, and processes to ensure every opportunity contributes to your profitability.

Scale Globally

Expand your reach and operational capabilities across global markets, adapting strategies for sustainable success.

Tech Enhancements & Build Partnerships

Identify the right tech solutions and forge strategic partnerships to create seamless, comprehensive offerings that enhance service delivery.

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Achieve your goals

We strategically align your People, Processes, and Technology, enhancing end-to-end business transparency and enabling data-driven decision-making. This holistic approach unifies your organization, with a strong focus on revenue acquisition, maximizing lifetime value and profitability.

To successfully implement Revenue Operations (RevOps), we approach it through a similar lens of System Design for your business. Our RevOps methodology transcends siloed perspectives, ensuring a comprehensive understanding of C-Suite objectives, organizational interdependencies, and interdepartmental connections. Leveraging this insight alongside our expertise in metrics, technology, and strategic orchestration, we become a pivotal enabler for your business transformation across your strategy, structure and disciplines.

Some Key Objectives:

Unifying structure, strategy, and enabling disciplined practices
Attaining organizational alignment
Increase goal attainment
Reduce interdepartmental friction between revenue teams
Increasing the velocity of your revenue teams
Optimizing and maximizing resource allocation for success
Closing gaps along the Customer Journey

Our Impact

Sales Bookings

300%+

Turning insights into action has driven impact and growth on ambitious businesses ranging from $3M USD to $300M USD+.

Customer Churn

80%-

New Revenue Streams

$100M+

Continents

Meet Our Team

Get to know the dedicated professionals behind Brookes Spencer. Each member brings unique expertise and a passion for business management.

Machtild Brenholc

COO, CRO, Customer Success

Machtild is an innovative and results-driven Global Operations and Revenue Executive with 20+ years of experience having delivered high-impact transformations working with startups to some of the largest SaaS, Fintech and Technology companies in the world covering APAC, MEA, Europe and the US. Key Highlights: - Scaled a startup from local to global across 3 continents, driving profitability and achieving 366% sales growth. - Uncovered $100M+ in new revenue through data-driven strategies. - Reduced customer churn by 80%, improving retention rates significantly. Inspiring and empowering others is at the core of Machtild's personal and leadership philosophy. Whether fostering growth within her teams or championing individuals to overcome limiting beliefs, she finds fulfilment in guiding others to realize their full potential.

Laylaa Okike

CEO, COO, CRO

Visionary and results-driven Executive with 20+ years of experience across Financial Services, FinTech, Payment Solutions, Mining, Construction, Manufacturing, Technology, Telecomms and Government sectors leading operations in Africa, the US, UK, EU, China, and Canada. Key Highlights: - Established and managed operations in 9 African countries, leading successful expansions and turnarounds. - Led multimillion-dollar projects across diverse sectors and regions. Currently pursuing a PhD at Witwatersrand University and holds an MBA from the University of Stellenbosch, making history as the first disabled woman in Africa to research 4IR robotics. Laylaa is committed to inspiring future leaders to challenge conventions and leverage technology for transformative change.

Our Mission

We help B2B SaaS companies increase their value by creating scalable, repeatable, and high-growth revenue engines while nurturing high-performing teams. We aspire to revolutionize operational excellence by fostering a unified team culture, enhancing business transparency using innovative technology, turning data into profit and enabling all individuals to realize their full potential.

Achieve Your Goals

To successfully implement this approach using a revenue operations framework, we approach it through a lens similar to that of your business' systems design. our methodology transcends siloed perspectives, ensuring a comprehensive understanding of C-Suite objectives, organizational interdependencies, and interdepartmental connections. Leveraging this insight alongside our expertise in metrics, technology and strategic orchestration, we become a pivotal enabler for your business transformation across your strategy, structure and disciplines.

Some Key Objectives:

Unifying structure, aligned with your Mission, Vision and Business Strategy, and enabling disciplined practices.
Increase business growth, expansion and profitability.
Reduce departmental friction between revenue teams.
Increasing the velocity of your revenue teams.
Optimizing and maximizing resource allocation for success.
Closing gaps along the Customer Journey.

Closing Gaps in the Customer Journey

Deliver an outstanding customer experience through seamless alignment and consistent value. Customers seek an integrated, personalized journey, requiring a team-wide understanding of their needs. Traditional departmental silos often lead to inefficiencies.

Our framework addresses this by enhancing collaboration and visibility, focusing on operational efficiency and reducing negative friction.

Employing Volume, Velocity, Value, and Conversion principles, we increase a streamlined customer lifecycle, maximizing impact at every touchpoint. Find out how by looking at Our Service Offering.

Breaking down silos for go-to market teams (1).png

Turning challenges into opportunities.
Turning silos into synergy.
Turning leads into conversions.
Turning data into revenue.

Industry Expertise

We have had the privilege of working with a diverse range of companies, clients and collaborators across the Technology, Banking and Services sectors, with some highlighted below.